13 Reasons to Choose Fragrances from 13:13 Perfumery

1. Limited Editions
Each fragrance is created in small batches. This means your scent won’t be worn by every passerby. It’s like a secret language between you and your inner world.

2. Niche-Quality Ingredients
We select only high-quality materials — natural essential oils, CO₂ extracts, niche-level aroma molecules. Every fragrance is made from some of the finest raw materials in the world of perfumery.

3. Scents with Personality — and with Aesthetics
These are not generic, crowd-pleasing blends. But they are always beautiful — even if you know it’s not your type of scent, you’ll sense the harmony and quality. Each composition has a voice and aesthetic that leaves an impression.

4. Created in Latvia
Every fragrance idea begins in silence — in a studio surrounded by forests and fields. A space where clear thoughts and feelings are born and turned into scent.

5. Authentic, Not Algorithmic
We don’t follow trends or algorithms. Each formula emerges from an artistic impulse — from emotion, not market strategy.

6. Distinctive, Without Overpricing
Niche quality and handwork — at a fair price that reflects the value of the ingredients, not brand positioning tricks.

7. Scent as a Mood
A fragrance is more than a scent. It’s a feeling, a mood, an impulse or reflection. A soft whisper or a quiet confidence that enters the room before you do.

8. Transparency
We are not a “mystery formula” brand. You’ll see the full INCI list and get to know each ingredient — you’ll know exactly what you wear on your skin.

9. A More Sustainable Outlook
We choose glass packaging, natural bases, and make decisions that reduce environmental impact where possible. Beauty can be responsible, too.

10. Subtle Sillage, Not Loudness
Our fragrances don’t shout. They create a presence, not domination. These are scents that are noticed by those who are meant to.

11. A Way to Tell the World Who You Are
Not about meeting expectations, but expressing your truth. Fragrances that reflect you — not an ideal.

12. Space for Quiet and Quality
13:13 is not built for mass production. It’s built for thoughtful creation, feeling, and conscious aesthetics. Crafted slowly, so you can feel deeply.

13. To Honour the Craft, Not Just the Brand
We don’t launch “product lines”. We cultivate the craft of perfumery, grow knowledge, and share the joy of scent.

Fragrances from 13:13 perfumery are not just products. They are presence. Experience. Part of your identity.

If you’re ready to feel that — we’re here.

Why You Don’t Need to Know How to Make Perfume — To Create Your Own

Let’s draw a parallel.

When you go to a tailor, you probably have a vision — a feeling, an idea — of what you want. But you don’t need to know how to cut fabric, choose lining, or sew seams to end up with a beautiful garment. The tailor takes your input and brings it to life with experience, skill, and craftsmanship.

It’s the same with perfume.

Just like at the hairdresser or car mechanic — you explain what you want, and they know how to achieve it. You trust their expertise to translate your idea into something that fits you perfectly.

The process of creating a personalized perfume with me is no different.

Many people still ask me — "Is it a workshop? Do I have to make the perfume myself?"

Let me clarify:
This is a service, not a class. You don’t need to know how perfumes are made. You don’t have to mix anything or calculate ratios. I do all that for you — thoughtfully, professionally, and with your taste in mind.

Your preferences are central to the process. I’ll ask about your favourite scents, what you love or dislike, and what you dream of. Based on that, I select ingredients from my perfume organ (over 200 natural and niche-quality materials) to build a scent that reflects your essence.

You only have to decide one thing: “Do I like this?”
The rest is my responsibility — from structure to balance, from silage to staying power.

This kind of perfume creation is quite rare in Latvia, but globally it’s a growing movement — from Paris to London to Los Angeles, you can now find private perfumers creating exclusive blends, from accessible to haute couture level.

Why choose a custom perfume?

Maybe you’ve never found a fragrance that truly resonates. Maybe you want something completely your own — a scent no one else wears. Maybe you’re drawn to the values of the brand, or you want to explore the world of scent with fresh eyes (or a fresh nose!).

Perfume creation is a dialogue — a gentle, intuitive collaboration. Like composing music, we layer the notes and refine the mood until it feels just right.

Some clients want something soft and delicate, others — bold, spicy, mysterious.
Every composition is as unique as the person wearing it.

Here’s what my clients have said recently:

“Thank you again for this experience — the perfumes we created are so deeply personal and so me. They’ve become even more beautiful over time. My husband says he can’t stop smelling me.”
Elīna, 06.2025

“I'm so happy and grateful for the scent we made together — it was a creative, intimate process that left me with warm and fragrant memories.
Thank you for your sincerity, professionalism, and gentle guidance.”
Ieva, 06.2025

“You asked for feedback... What can I say — I’m completely addicted! It’s seductive and magical.
I love how the scent opens throughout the day — peppery and green in the morning, then smoky iris in the evening.
Sometimes I just stop to smell my wrist — and time seems to pause.”
Ieva, 05.2025

Perfume can be more than fragrance.
It can be an experience, a memory, a turning point.
A quiet kind of luxury — made just for you.

Anna Pipara
13:13 Perfumery

Custom fragrances

Perfume Longevity: What Affects It and Why It Matters

Yesterday, I returned to my studio after nearly a week away. The rainy Midsummer festivities were celebrated, the peony intoxication enjoyed, and I was welcomed by scent of my projects— or rather, by the blotters I’d left behind from recent creations, waiting to reveal how well the base notes held up over time.

And it truly brought me joy — every composition still carried its base, even after a full week. That’s one of the clearest signs that a formula works well.

What affects perfume longevity?

1. Ingredients and their chemistry

Each perfume is composed of top, heart, and base notes. It’s the base notes that determine how long a fragrance stays on your skin.

Some molecules — like veramoss (an oakmoss alternative) or ambroxide (a molecule that captures the soul of ambergris) — can last for days. These are the backbone of long-lasting fragrance.

2. The formula’s structure

Balance between notes is key. A perfume that leans too heavily on the top without a grounding base might smell lovely at first, but it won’t linger.

3. Concentration

This refers to how much aromatic material is present in the alcohol base. The typical perfume types are:

• EDT (Eau de Toilette): 8–12% concentration — bright and expressive, with medium longevity (4–6 hours), and strong projection.

• EDP (Eau de Parfum): 15–20% — longer lasting (6–10 hours), with a deeper, softer aura.

• Extrait de Parfum: 20–30%+ — intense staying power, but a more intimate projection.

What do projection, sillage, and longevity mean?

• Projection is how far a fragrance radiates around you, especially in the first hour.

• Sillage  is the scent trail you leave behind.

• Longevity is the total time the scent remains detectable on the skin.

In general, EDTs offer the strongest projection, while EDPs create more refined, lasting presence. Extrait is closest to the skin — a scent for you and only those very near.

What does it mean when a perfume “does its job”?

It means the fragrance unfolds gracefully, keeping harmony and presence throughout the day. That it’s felt by you — and maybe others — but never overwhelming, never too much.

Do you know your own scent preferences?

Do you lean toward soft presence or a bold signature that lingers on your clothes?

In my studio, everything is created with feeling in mind.
Scent is not just memory — it’s a step toward the version of you that’s becoming.

Anna Pipara
13:13 Perfumery

Creative journey at 13:13 perfumery is born out of an idea of all natural perfume.

As it is said - creativity flourishes in adversity! So, what can be achieved in looking at only natural perfumery ingredients and excluding all man-made molecules that are at a core of commercial perfumery?

Surprisingly - a lot. we explore to our hearts desire all natural ingredients that come together to form signature perfumes at 13:13 perfumery and also in a creative 1:1 journey towards unique, custom made personal scents.

Ask about opportunity to create your own signature scent here.